J.R. The Black Keys - Evaluation

The Black Keys Music Video Production

Evaluation

1. Analyse your work, consider connotations, effects, genre, metanarrative, star image... Consider any of the theorist you have studied and apply implicitly to give your work depth. Include;

Specific camera Techniques

Editing - Cutting Rate, Illustrative ...

Mise en scene - costume, location, characters

Narrative/performance/concept - narrative fuzz
 

When looking at our section of this group music video, we see that we have produced a narrative based response to the track. In addition to this when using Goodwin we see that our music video is illustrative conforming to the lyrics used “I’m a lonely boy”. As our music video was planned to be narrative based, we focused on including certain camera angles such as close ups, so that the audience will understand the characters feelings and emotions throughout the video. Another point I would like to raise is that the cutting rate for this track is at a medium rate, typically conforming to an alternative style of music video. All our characters in this production are young; yet do not imitate the rebellious ideology that is held within society about young people. Our production demonstrates more of a ‘teenage love scenario’; on the other hand this is still a weld held ideology concerning young people about their dramatic crushes on other students. This is typically demonstrated in American High School movies, and is also shown in The Black Keys music video ‘Tighten Up’. Due to our theme of our sections of the music video, our props were typical classroom objects, and then regarding costume traditional teaching robes were used to allow our teacher character to fulfil the role she was playing, and the students dressed in school uniform.

2. How did you develop your skills during this exercise? What advice would you give your self for this music video task? What ideas do you currently have?

I believe that through completing this music video we were able to identify certain aspects which are in need of more thought when completing our real music video. For example, the use of the mood board in our production was crucial in having an idea about the timing of the track and the lyrics in comparison to the visuals that were being played. Therefore for timing purposes, we must dedicate a lot of time to the story board when it comes down to our real production. As far as developing my own personal skills go, I think that I am able to analysis music videos now with greater depth, and using this knowledge to consider certain possibilities about how we should construct our own music video in relation to the genre and beat of the track we plan to make our music video to. Concerning the development of my own ideas I initially thought that a more compilation styles music video would be more successful due to the genre we have chosen (dance), yet after listening to our track over the top of Narrative based video, I believe that undertaking a more narrative approach to our music video may be more successful. However I still do believe that for the track to be compatible to its genre we should allow room for compilation work, slow motion edits, time lapse’s, and colour edits over the top that would enhance our music video.