'Ready for your love' by Gorgon City is evidently a track within the dance music genre. This is because of the conventions of dance music shown in the digipak; for example vibrant and bright colours as well as block capital letters accompanied by a conceptual image. Furthermore there is a suggestion of a sunny location connoted by the palm tree's in the background, which is often featured in dance music videos.
Media Language
Bignell states that advertisements "endowed products with social significance so that they can function in our real social world as indexical signs connoting the buyer's good taste, fashion, trendiness or some other ideological valued quality." This idea is evident in this digipak as there is a unique conceptual image which could be considered a trend to consumers.
There is a paradigmatic relation with the palm trees due to its association with sunshine and beaches which are conventional to dance music videos.
Representation
Due to the artists name and the songs name only taking up a small section and not being the predominant feature to the digipak, this adds to the artists meta-narrative as it suggests Gorgon City are reasonably modest due to their small font on the cover. Furthermore its bright colouring may attract customers and stand out to potential consumers.
Institution and audience
The primary purpose of the text is to provide a platform for the audience to consume the artists content. This can be achieved in a number of ways; for example Gorgon City belong to the label Virgin EMI Records which is a subsidiary to the conglomerate Virgin. Therefore using horizontal and vertical integration the company can use its subsidiaries in order to sell the track.
Furthermore the song can be advertised as a teaser on adverts for related videos on youtube.
Finally the song can have hard copies in shops as well as be digitally downloaded on sites such as iTunes and Spotify.
Good choice of cover to analyse Tom and some accurate observations made. However you will need to develop this is A level standard.
ReplyDeleteYour quote from Bignell is long and is largely unsubstantiated. This needs a lot more development.
Also you mention a paradimatic relationship but you don't say what other signifiers are linked with that to construct the signified of sunshine and beaches.
You say that this product adds to the artists metanarrative but you don't say what their metanarrative is.
This analysis is supposed to be useful as it is for you to analyse conventions so you must include a back cover at least.